Story telling enables marketers to develop a deeper connection with their audience. Story telling is a fundamental human experience that unites people and drives stronger, deeper connections.
But how do we weave story telling into our social media marketing?
In this course we share the secret formula that underlines all the great stories and show you how to use that framework for your own story telling. You’ll see masses of examples of organisations of all sizes using that framework to craft their brand and product stories
Module 1 – Why Tell Stories?
Module 2 – The Story Telling Arc
Module 3 – The 3-Act Structure
Module 4 - Ideas and Examples