Facebook Ad objectives explained (and how to create a “Dark Post”)
The low down on Facebook’s new ad objectives. In this Masterclass we work through the Traffic, Engagement and Conversion objectives in detail as well as focussing on the Reach objective.
The Reach objective has a little utilised feature which enables you to control the number of days before the same person sees your ad again. This frequency control is great for some ad types where you want to avoid overwhelming people with ads and will also help your budget stretch longer enabling you to show your ad to a larger number of people.
Our resident Facebook ads pro, Marie Page, also walks you through how to create a “dark” or “unpublished” post and outlines a case for using these in preference to creating a new ad when using the Reach objective.