This practical course will show you how to show ads to your mailing list, your Facebook fans, website visitors, “lookalike” audiences and even your competitors fans.
We will dive into how you create custom audiences, retarget people who have already clicked on your ads and make full use of the Facebook pixel.
Using the Audience Insights tool we will explore how to target people by interests and behaviours, as well as combining multiple factors using Detailed Targeting.
Module 5 delivers the ultimate online sales funnel with an approach that you can use for your audience to warm up cold leads to loyal and paying customers.
Finally, having mastered targeting and a more strategic (read effective) approach to advertising, our resident Facebook pro, Marie Page, walks you through setting up your first ad campaign.