State of Social 2017

Finding reliable data for social media usage is really hard! There are so many platforms and so many sources of data - coupled with massively inconsistent definitions of the numbers. So the Digiterati team has compiled the most up-to-date data, coupled with their insights and interpretation, to provide you with a great source of facts - all in one place!

In this our very first State of Social Masterclass Carlton and Marie dive into the trends for 2017 together with their analysis of what’s happening in the market (and why). In this comprehensive 6 part video masterclass we take a good look at the data for each of the top social media channels including the Facebook Family (Facebook, Messenger, Instagram and WhatsApp), Pinterest, Twitter, LinkedIn and more - both globally and in our local UK market. Plus we explain the differences between how these channels report their user data and why this might be skewing your view of their importance.

Finally we wrap up with a look at user behaviour and what you need to do to ensure you focus on the right channels.

Section 1 - Context

In this section we set the context for the data, looking at the global population of Internet users and some of the eye-watering numbers coming out of the world’s biggest social network, Facebook.

Section 2 - Trends

It’s all very well understanding the numbers, but what is happening to the bigger picture? To help better inform your business and marketing decisions Carlton unpacks some of the trends from the past year and those which are making an impact on the social landscape into 2017. Some are old favourites, whilst some may surprise you.

Section 3 - Global social data

Before diving into the data we take a close look at how the data is defined by each of the social networks, showing you how oft-quoted figures such as MAU and DAU are not always created equal. We then run through the most recent user data from each of the major social and messaging channels including:

  • Facebook
  • Twitter
  • Messenger
  • Instagram
  • WhatsApp
  • LinkedIn
  • Pinterest
  • Snapchat
  • YouTube

Plus we take a good look at Twitter and provide you with our perspective on this struggling social channel to help you re-evaluate whether or not it has an ongoing role in your marketing communications toolbox.

Section 4 - Social media usage - UK

Digiterati Academy is a global platform and as such we aim to provide data that’s valuable for everyone, everywhere. However, the UK is our ‘home’ market and we know a large number of our members operate in the UK so in this section we break out some UK-specific data.

Section 5 - Social media user behaviour

It’s all very well understanding the numbers, but how does this apply to your market and your business? We help to throw some light on the often conflicting interests and priorities of social media users (aka people!) versus businesses to help you think about refining your approach.

Section 6 - Summary - what should you do?

We wrap things up by helping you refine your approaches so that you focus on the most important channels for YOUR customers, making sure you don’t spread yourself too thin.