With abysmal organic reach on Facebook Pages, many organisations are looking to Facebook Groups as an alternative platform for building buzz and community around their brands.
As well as detailing the many advantages of Groups over Pages, this 8 module online course covers all you need to know to to set up, manage, promote and monitor your Facebook Group.
And as with all Digiterati courses, the videos are packed with examples and great ideas for content that you can re-purpose in your own context.
We provide a brief overview of Facebook's News Feed algorithm and the consequent challenges in organic reach that Pages face.
Groups are not only a solution to this but have a number of other significant advantages over Pages.
This module examines the differences between Groups and Pages and gives some examples of Groups in action.
Module 2 is designed to get your Group up and running.
We work through all the things you need to think about prior to launch and then provice a practical guide to creating a Group including an explanation of all the admin settings.
We unpack the difference between the Admin and Moderator roles and look at the different options for adding people to your Group.
We look at some best practice examples of Group rules and how to reinforce them as well as welcome post ideas and further methods of encouraging new members to introduce themselves.
Finally we provide detailed instructions on creating cover images that work on all devices as well as a quick look at notifications and data capture.
Module three covers good practice for the day-to-day running of your Group.
We look at innovative ways to welcome new members and also encourage them to introduce themselves.
We also work through the challenging topic of who to accept into membership and how to deal with bad behaviour.
The module concludes with some ideas for content, how to sell your products (without annoying your members) and how to encourage better engagement.
Module 4 is all about content. We share winning examples of multiple content types that you can repurpose for your Group:
We also discuss the topic of duplicate or related content across your Page and Group.
Module 5 tackles the tricky subject of Group promotion. Once you've created your Group how do you let people know about it.
We look at ways that Facebook can help promote your Group, a workaround on using Facebook ads for Group awareness and best practice on gated content and lead magnets to entice members in.
Using a real life case study we also consider a launch strategy so that your Group hits the ground running.
Analytics (or Insights) for Facebook Groups have traditionally been somewhat thin on the ground but we walk you through two free third party applications that will provide you with some useful analytics data about your Group.
Note that when this module was recorded, Facebook’s own Insights for Groups was not available. Module 6 is still very much worth watching but do also view the end of Module 8 where we go through Facebook’s own Group Insights in detail.
Module 7 summarises some additional tricks and tips for Facebook Groups drilling down into some of the detail about members, visibility statistics of your posts and how to block and reinstate members.
We also warn of potential problems and changes when Group size hits 250 and then 5,000 members.
Finally we show you how to delete a Group (it's actually not as straightforward as you might think
A detailed look at all the new updates rolled out to Facebook Groups during summer 2017 including:
We also look at why a large number of wildly successful Facebook Groups are closing down and starting again from scratch. What has driven the Admins to this drastic action and what lessons have they learned when setting up their new Groups?