With abysmal organic reach and declining engagement on Facebook Pages, many organisations are looking to Facebook Groups as an alternative platform for building buzz and community around their brands.
As well as detailing the many advantages of Groups over Pages, this 4-hour, 7-module online course covers all you need to know to set up, manage, promote and monitor your Facebook Group.
• How to link a Group to a Page
• How to post as a Page in a Group
• Insights for Groups including that all important reach figure
• How to ask prospective members questions
• Member request filtering
• A great new email data capture technique for Group members
• How to schedule posts in a Group
• The new removed member clean-up process
• Group to group linking
• Using the new universal in-box
• How to archive a Group
And as with all Digiterati courses, the videos are packed with examples and great ideas for content that you can re-purpose in your own context.
We provide a brief overview of Facebook's News Feed algorithm and the consequent challenges in organic reach that Pages face.
Groups are not only a solution to this but have a number of other significant advantages over Pages.
This module examines the differences between Groups and Pages and gives plenty of examples of Groups in action.
Module 2 is designed to get your Group up and running.
We work through all the things you need to think about prior to launch and then provide a practical guide to creating a Group including an explanation of all the admin settings.
We unpack the difference between the Admin and Moderator roles and look at the different options for adding people to your Group.
We look at some best practice examples of Group rules and how to reinforce them as well as welcome post ideas and further methods of encouraging new members to introduce themselves.
We share some different approaches on welcome posts, pinned posts and descriptions as well as processes for approving new members.
Finally we provide detailed instructions on creating cover images that work on all devices as well as a quick look at notifications.
Methods for data capture are explored as well as a look at a variety of questions that successful Groups ask prospective members.
There’s a step-by-step guide for linking a Group to a Page as well as posting and commenting as a Page in your Group.
Finally we look at the new “Universal Inbox” for connected Groups, Pages and Instagram accounts.
Module three covers good practice for the day-to-day running of your Group.
We look at innovative ways to welcome new members and also encourage them to introduce themselves.
We also work through the challenging topic of who to accept into membership and how to deal with bad behaviour. The implications of blocking a member are explored and techniques to identify people you have blocked, or have blocked admins.
Identifying and monitoring new member activity is explored as well as best practice for managing comments (and turning them off if required).
The module concludes with some ideas for content, how to sell your products (without annoying your members) and how to encourage better engagement.
Module 4 is all about content. We share winning examples of multiple content types that you can repurpose for your Group:
We also discuss the topic of duplicate or related content across your Page and Group.
Module 5 tackles the tricky subject of Group promotion. Once you've created your Group how do you let people know about it.
We look at ways that Facebook can help promote your Group, a workaround on using Facebook ads for Group awareness and best practice on gated content and lead magnets to entice members in.
Using a real life case study we also consider a launch strategy so that your Group hits the ground running.
As well as a detailed live look at Facebook’s own Insights we also walk you through two free third party applications that will provide you with some additional analytics data about your Group.
Finally we show how to calculate reach and engagement metrics for your Group – data that is not immediately apparent within Insights and requires a little maths!
Module 7 summarises some additional tricks and tips for Facebook Groups drilling down into some of the detail about members, visibility statistics of your posts and how to block and reinstate members.
We provide a detailed look at what not to do in order to avoid being thrown into Facebook Jail (something that is increasingly common amongst Page Admins).
We also warn of potential problems and changes when Group size hits 250 and then 5,000 members.
New features such as scheduling posts and group-to-group linking are explained.
Finally we show you how to delete a Group (it's actually not as straightforward as you might think) and reveal why a large number of wildly successful Facebook Groups are closing down and starting again from scratch. What has driven the Admins to this drastic action and what lessons have they learned when setting up their new Groups?