How to Boost Posts on Facebook

A step-by-step guide to help you reach more of the *right* people

With paid reach accounting for 40% of total reach it is clear that for Pages, Facebook is rapidly becoming a pay-to-play platform.

The quickest and simplest way of extending your reach is to “boost” a post. But which posts should you boost and, if you’ve never done it before, how do you avoid wasting budget and targeting all the wrong people.

In this 34 minute Masterclass we share a step-by-step guide to boosting posts and also show how to target more of the *right* people. Even if you are only targeting your fans, what can you do to stretch your limited ad budget more and avoid showing the content to people in countries or geographic areas you have no interest in servicing.

For more seasoned Facebook advertisers we share a hack which will open up an additional world of targeting options (normally only available for mainstream ads) to the boosted post.

We also look at using Ads Manager and the Adverts App to monitor results including some suggestions for future improved targeting based on lessons learnt.

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