News Feed Mastery

Optimise your Page and Posts for maximum organic reach. A guide to cracking Facebook’s News Feed Algorithm. Fully updated (again!) for 2018 and "Facebook Zero", this is the new incarnation of our previous course "Winning at Facebook Marketing With Zero Budget". 4+ hours of fast-paced, actionable learning.

This course is structured into 7 modules:

Module 1 – Are your fans beyond your reach?
Module 2 – Reach 101: Getting the basics right
Module 3 – How to influence your reach by what and how you post
Module 4 – Avoiding reach killers 
Module 5 – Other factors, tricks and tips
Module 6 – Other ways of beating the algorithm
Module 7 – Summary of learning and case studies

As one of our flagship courses, News Feed Mastery is continually updated as Facebook introduces changes to the algorithm. When you purchase the course you will also be given all the updates into the future as they are rolled out. 

Module 1 – Are your fans beyond your reach?

In the first module we look at the opportunity Facebook presents in relation to other social media platforms. We also consider why businesses use social media and why people use it: there can be a huge disconnect!

We then examine just how bad the problem of reach has become before introducing the concept of the Facebook News Feed algorithm, explain why it exists and how it works.

Module 2 – Reach 101: Getting the basics right

Module 2 looks at the impact on the algorithm of choice of Page category, getting your Page verified, incomplete profile information, the number of fans you have and various other factors.

There are some tricks and tips for your Page cover photo or video including optimum size recommendations.

We also considers the advantages of Facebook Groups over Pages and detail the differences between the two.

Module 3 – How to influence your reach by what and how you post

Module 3 looks at the algorithm's impact of different types of content on reach including an analysis of the content type that trumps the rest. What should you be using other than link posts to get more visibility and engagement for your updates?

We explore the impact of reactions to a post on it's ultimate reach and share a number of techniques brands can employ to get more visibility.

We also look at what not to do: techniques that can do you serious algorithmic damage.

Module 4 – Avoiding reach killers

There are multiple ways that brands regularly post content that result in Facebook throttling the reach of that post. Module 4 identifies these reach killers and gives some ideas for crafting content that will get great traction, without triggering the algorithm's alarms.

Module 5 – Other factors, tricks and tips

Module 5 unpacks all the other factors, tricks and tips that we've not covered to date. With over 100,000 factors in the algorithm there are rather a few of these!

This includes research on the effectiveness of hashtags on Facebook posts as well as some useful tips on how to edit link previews.

Module 6 – Other ways of beating the algorithm

Module 6 looks at ways of working with your fans so that they are actually guaranteed to see your content!

We look at the best time to post for *your* audience and share best practice on further algorithm beating teachniques.

This module also contains a bunch of engaging content ideas and explores non algorithmic factors that nonetheless influence reach.

Module 7 – Summary of learning and case studies

In this summary module we pull together all the learning in the form of three case studies.

We also identify the top 10 key factors for great reach and finish with some insight from Sapiens author, Yuval Noah Harari, about Facebook's detailed knowledge of our likes and behaviours.

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