Going viral: a funnel marketing case study

In this 2-part masterclass we explore a real-life funnel marketing campaign that we created on the back of a piece of content that went viral.

The learning on managing viral content, and maximising its impact is highly useful. Many companies achieve the holy grail of going viral but fail to monetise their 15 minutes of fame.

Module 1, lasting 24 minutes,  tells the story of the creation of a piece of content that drove a ton of traffic to our website without a funny cat video in sight. There is also a valuable lesson about using your Google Analytics data to identify long tailed search terms to develop content that delivers what users are uniquely looking for.

Module 2, lasting 36 minutes, unpacks how we added fuel to the viral fire and monetised the resultant web traffic.

Providing a textbook funnel marketing masterclass, this module uncovers the insider secrets to moving people along the value chain from read and lead magnets through to a tripwire and upsell offer.

We also reveal the 11 tech tools and apps that we used to deliver the campaign and maximise ROI.