Make the most of your time and increase your email marketing knowledge so you can better connect with your audience, move your strategy forward and increase your email marketing revenue!
A comprehensive course, presented by Kate Barrett, on email marketing for beginners to advanced practitioners.
Module 1: Setting Your Email Marketing Objectives
Module 2: The Importance of Data to Underline Your Strategy
Module 3: Segmentation & Personalisation Strategy
Module 4: Understanding the Customer Journey
Module 5: Design Your Emails for Engagement
Module 6: Testing For Success!
Module 7: Growing Your Email List
Module 8: Getting Your Emails to The Inbox
Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.
With a proven track record and over 13 years’ experience, Kate’s expertise and passion has helped a large range of companies (including Nissan, Marks & Spencer, Argos, Vision Direct and QVC among many others) develop comprehensive strategies, implement, manage and optimise campaigns, as well as solve complex email marketing issues.
Kate is a member of the DMA Email Council, regularly speaks at events, and is the email marketing lecturer for the IDM.
Kate is also the author of the published book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’