Content Marketing Fundamentals

A comprehensive introduction to content marketing encompassing strategy, tactics, promotional approaches, optimisation and measurement.

In this 7-module course, that you can watch in just under 4 hours, we unpack all the key content marketing frameworks and models in a way that ensures the approach is achievable by even the smallest business. Applicable in both B2C and B2B markets.

If you are looking to shift your company away from traditional “interruptive” outbound marketing and need a set of reasoned arguments for the effectiveness of an inbound approach you will find it in this course.

Crammed with checklists, ideas for content topics, tools and other resources we will guide you in optimising your content for SEO and share scheduling best practice between “hero”, “hub” and “hygiene” content types.

Featuring multiple examples and case studies we demonstrate why and how content marketing works and provide a step-by-step guide to enable you to adopt content marketing as a core strategy. After all who would not want a low cost approach that once implemented can continue to drive sales many years into the future?

  • Module 1 – Introduction to content marketing
  • Module 2 – Definitions, effectiveness and case studies
  • Module 3 – Strategy: models and frameworks
  • Module 4 – Choosing topics
  • Module 5 – Optimising and promoting content
  • Module 6 – Scheduling
  • Module 7 – Measuring effectiveness