Building brand impact using content and thought leadership

In this 30-minute Masterclass Suzanne Snowden, formerly Global Director of Thought Leadership at PwC, shares the concept of thought leadership and outworks it’s similarities and differences with content marketing.

 

Using examples from the professional services industry Suzanne outlines the 5 essential steps to producing great content and also drills down to that all-important aspect of getting senior staff fully on board with creating content to disseminate to their personal networks.

 

 

Presented by Suzanne Snowden with input from Marie Page

Suzanne is a Director at Message Consulting Ltd. Canadian based in London, Suzanne started work in management consultancy for companies in telecoms, television and advertising. She then focused on her interests in marketing and research and took on a variety of marketing, business development, communications, research and thought leadership roles in the professional services environment. Her most recent client-side role was as Global Director of Thought Leadership at PwC.

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