Going viral: a funnel marketing case study - Module 2

In this 2-part masterclass we explore a real-life funnel marketing campaign that we created on the back of a piece of content that went viral.

Having looked at the creation of our content piece that resulted in viral viewings in Module 1, in Module 2, lasting 36 minutes, we unpack how we added fuel to the viral fire and monetised the resultant web traffic.

Providing a textbook funnel marketing masterclass, this module uncovers the insider secrets to moving people along the value chain from read and lead magnets through to a tripwire and upsell offer.

We also reveal the 11 tech tools and apps that we used to deliver the campaign and maximise ROI.

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