Avoiding the “L” word and other reach killers

Did you know that the words you use in your Facebook updates could be killing your reach?

There is a secret list of trigger words that will activate the “do not look favourably on this content” part of the News Feed algorithm that will result in a serious squashing of your organic reach.

The trigger word list has become necessary due to marketers “gaming” the algorithm by sneakily ramping up the likes and shares. It will also kick in on words that Facebook associates with promotional content. Find out more in this 15 minute Masterclass plus our ideas for workarounds and a few examples of brands getting it right.