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Ignite the Internet - Neal's Yard Talk

Ignite the Internet: Using Social Media to Improve Your Online Visibility and Engagement

Marie Page’s Neal’s Yard conference workshop on best practice for using Facebook and Instagram. This is the Director’s Cut of the workshop talk Marie gave and includes bonus content that had to be taken out due to time constraints. The Director's Cut lasts 57 minutes.

Workshop content:

  • The Facebook News Feed Algorithm explained
  • Facebook Profiles vs Pages vs Groups – pros and cons, good practice for each
  • How to improve your reach and engagement
  • Facebook post best practice – including do’s and don’ts
  • Tips on using video well
  • Instagram post best practice
  • Recommendations for tools to create and improve Instagram posts
  • Lots of examples and ideas for content
  • What about boosting posts or creating ads?