Facebook Page Fundamentals

A great foundational course for people new to Facebook marketing as well as those with an existing Page keen to review how to optimise a Page for maximum results. Includes all the latest best practice in getting your Page settings absolutely right.

This is a 2 hour course which, if delivered in a face-to-face context, would typically constitute a whole day session costing anything up to £1000!

We recommend you watch it module-by-module and work on either setting up a brand new Page, or tweaking your existing Page as you go.

Course workbook

Included with this course is a workbook that will enable you to action all that is taught on your own Facebook Page. The workbook provides a step-by-step guide to setting up and optimising your Facebook Page and includes checklists to ensure you don’t miss anything important.

FREE one-to-one consultancy session with course tutor Marie Page

Once you have completed the course, email the finished workbook to us and schedule in a free call (or email if you prefer) with course tutor Marie Page. Marie will give you feedback on your new or improved Facebook Page plus guidance on other improvements that you can make to maximise your Facebook marketing.

Course Content

Intro – (3 minutes)

A walk through what to expect from the course. This is also where to go to download your workbook.

Module 1 – Getting started (35 minutes)

Step-by-step guide to setting up a new Facebook Page (or reviewing current best practice for your existing Page). This module covers:

  • Choosing a category and sub category
  • Unpublishing your page while you get it ready to go live
  • Getting your profile image and Page graphics right. On every device.
  • Selecting your Page name and user name
  • The Page call to action
  • Image size recommendations for posts
  • Testing your images on multiple devices
  • Adding helpful text to your cover image
  • How to complete and optimise your Page’s About information
  • Getting your Page verified
  • PLUS – show us your new or updated Page and get feedback from course presenter Marie Page!

Module 2 – Settings (15 minutes)

This module walks you through the extensive Page Settings and explains what each does. It also covers how to add an additional Admin and change the Tab navigation settings in the left hand column of the Page.

Module 3 – Creating content (17 minutes)

This module unpacks the different content types available and also details less well known types such as Offers and Events which help to really gain you reach and engagement. We look at how to pin a post to the top of your Page’s timeline, publish your page, schedule future content and answers the question “When is the best time to post on Facebook?”

Module 4 – Finding fans (17 minutes)

In module 4 we look at different methods for increasing fan numbers including offline methods, using Facebook’s free plugins and a “secret” free technique that flies under the radar of most Page Admins that can really increase the impact of your content. We look at how to run competitions within Facebook’s Terms of Service (great for increasing fan numbers) and also work through simple advertising techniques to increase post reach and fan numbers.

Module 5 – Apps and helpful software (10 minutes)

This module identifies a large number of apps and software programmes to help you manage and enhance your activity on Facebook. Many of them are free so well worth watching!

Module 6 – Facebook Insights (7 minutes)

Module 6 provides an introduction to Facebook’s data analytics tool, Facebook Insights, in order to give you a better understanding of how your Page is performing, where fans are coming from and what you can do to improve performance.

Module 7 – More advanced techniques (20 minutes)

In this final module we look at a number of more advanced techniques:

  • Setting a preferred Page audience
  • Defining an audience for your Page posts
  • How to set up Shop and Services sections
  • Using hashtags
  • Tagging other Pages and getting fans to tag their friends
  • Facebook Messenger for customer contact
  • Facebook Groups
  • The Facebook News Feed algorithm for improving your reach